The "Build vs. Speed" Dilemma
As teams grow more distributed and global, HR platforms are increasingly running into the question: “Can you help me hire my first employee in Germany or Brazil?”
Until now, you had two bad options. You can spend months building an Employer of Record (EOR) from scratch. Or, you can just send the customer a generic partner referral form and hope for the best.
The first option kills your roadmap; the second kills your user experience.
That’s exactly why Oyster built co-branded quick links. It’s the "middle path" that lets you offer a world-class global hiring solution under your own brand, without the heavy lifting of a full API integration.
What is a "Co-branded Quick Link"?
This isn’t just a standard "referral link" that drops your user onto a generic homepage.
A quick link is a trackable, smart URL that triggers a bespoke version of Oyster. When your customer clicks it, they don't feel like they're leaving your ecosystem. Instead, they are taken to a co-branded version of Oyster that features your logo and branding, signaling a trusted, verified partnership.
It’s about maintaining brand continuity. You've worked hard to earn your customers' trust, and a co-branded link makes sure you don't lose it the moment they need to hire internationally.
Crucially, quick links are automatically trackable, meaning any new accounts created from a quick link are correctly attributed to you. No complicated lead reconciliation needed.
How it Works for Your Customer
Quick links make global hiring feel like a native extension of your own app, powered by a trusted partner. Here’s how the journey looks:
- Step 1: The Trigger
You place a "Hire Internationally" button within your platform. This is where the quick link lives. - Step 2: The Branded Handoff
The user clicks the link and lands on a co-branded account creation page. They see your logo right alongside ours. This isn't just aesthetic; it tells the customer, "This is the global extension of the platform you already use." - Step 3: The Continuous Experience
Once they’re in, the branding doesn’t disappear. The co-branded experience follows them into the Oyster platform, keeping your brand top-of-mind while they manage their global team.
Why Start with Quick Links?
Product and Partner leaders love quick links because they represent the highest ROI for the lowest effort.
- No Engineering Overhead: You don't need to pull developers off your core product. If you can add a button to your UI, you can offer global hiring.
- Instant Attribution: Every link is uniquely yours. You’ll know exactly which customers are engaging, making it easy to track the success of the partnership and your revenue share.
- Speed to Market: You can go from "thinking about global" to "offering global" in an afternoon.
Implementing a quick link is as simple as it sounds. Once you’re an Oyster partner, we provide you with your unique URL. You then decide where it makes the most sense in your platform, whether that’s in a "New Hire" workflow or a "Marketplace" tab. Easy as that.
Ready to Scale?
Quick links are often version one of a partnership. They allow you to validate demand and see how many of your customers actually need EOR services.
Once you’ve proven the value, we have a clear path for you to deepen the integration:
- Embeddable Modules: Bring specific Oyster features directly into your UI with a few lines of code. These modules include EOR hiring forms, employment cost calculator, time off and expense management, and more.
- Full API: For a completely seamless experience where data flows bi-directionally between our platforms.
The bottom line? Don’t let "perfect" be the enemy of "global." Start with a quick link, give your customers what they need today, and scale the integration as you grow.
Want to discover what Oyster Embedded could look like for your platform? Let’s chat!
